Portfolio
Some of my favorite projects
BIYU
I optimized the entire rental flow that led to a conversion boost from 1.8% to 3.2% and contributed to building the design system from scratch.
View project →NOWATCH
I played a key role in launching three core app features, built to help people live more consciously through bio-data and guided feedback
View project →22NIGHT
I directed brand and digital touchpoints for 22NIGHT, an event platform and community with over 50.000 members.
View project →CZ Zorg
I was responsible for optimizing the Salesfunnel of CZ Zorgverzekering by conducting user research and A/B testing.
View project →SESH
Sesh is a community-first events and ticketing marketplace, with European expansion planned. The platform connects event organisers with members who discover, register, and attend events, a two-sided marketplace that sells tickets
View project →SWAY
I am responsible for the full creative direction of SWAY, an Amsterdam house music event brand, from initial concept through to launch.
View project →DINGO
I am designing and building a web-app game that teaches users how to code with Tailwind CSS tokens
View project →