Some of my favorite projects

I optimized the entire rental flow that led to a conversion boost from 1.8% to 3.2% and contributed to building the design system from scratch.

I played a key role in launching three core app features, built to help people live more consciously through bio-data and guided feedback

I directed brand and digital touchpoints for 22NIGHT, an event platform and community with over 50.000 members.

I was responsible for optimizing the Salesfunnel of CZ Zorgverzekering by conducting user research and A/B testing.

Sesh is a community-first events and ticketing marketplace, with European expansion planned. The platform connects event organisers with members who discover, register, and attend events, a two-sided marketplace that sells tickets

I am responsible for the full creative direction of SWAY, an Amsterdam house music event brand, from initial concept through to launch.

I am designing and building a web-app game that teaches users how to code with Tailwind CSS tokens